Brand Manager
12 month FTC
Paying to £42,000

This is a fun and fast paced full mix role, that would suit an existing Brand manager from either FMCG or retail background.

You will support the Marketing Manager in planning and delivering the 12-36 month strategic plan for the category, using consumer insights to grow both transactions and long term brand health.

Develop and manage tactical marketing promotions
Manage and deliver successful marketing programmes from research brief to completion
Manage and be responsible for the implementation of BTL and ATL marketing initiates
Develop clear and inspiring marketing briefs for external agencies to activate promotions and campaigns- advertising Digital, Media, BTL
Evaluate, analyse and report on campaign success
Identify gaps in core demographic understanding manage internal and external research teams to develop consumer insights
Develop media strategies and plans against agreed programmes
Budget ownership

You will have:

Big media budget experience
BTL and ATL experience
Experience briefing and managing agencies
Comfortable using data and insight to inform the marketing strategy
Ideally experience in a local market role
Ideally experience in FMCG/ QSR/ restaurant/ retail