Brand Manager

London
£40k

Reporting to the Marketing Manager and managing a campaign manager you will be responsible for planning and delivery the strategic marketing plan for the category.

Key remit:

Plan and implement 12 month strategic category plan - based on consumer insight
Develop and manage tactical marketing promotions
Manage, and be responsible for, the implementation of all BTL and ATL activity
Big budget management (multi million pound) and financial accountability
Brief and manage agencies- advertising Digital, Media, BTL
Manage internal and external research teams to develop consumer insights

You will have:

Experience managing a direct report/ team
Strategic experience- using insights to inform marketing strategy- NPD opportunities and comms
Big media budget experience
BTL and ATL (TV, radio, press, outdoor, online)
Experience briefing and managing agencies
Comfortable using data and insight to inform the marketing strategy
Ideally experience in a local market role
Ideally experience in FMCG/ QSR/ restaurant/ retail

Your next career move starts here.

Brand Manager

JOB DESCRIPTION