Brand Manager

London 
£42k

Reporting to the Marketing Manager and managing a campaign manager you will be responsible for planning and delivery the strategic marketing plan for the category.

Key remit:

• Plan and implement 12 month strategic category plan - based on consumer insight
• Develop and manage tactical marketing promotions
• Manage, and be responsible for, the implementation of all BTL and ATL activity
• Big budget management (multi million pound) and financial accountability 
• Brief and manage agencies- advertising Digital, Media, BTL
• Manage internal and external research teams to develop consumer insights  

You will have:

• Experience managing a direct report/ team
• Strategic experience- using insights to inform marketing strategy- NPD opportunities and comms
• Big media budget experience
• BTL and ATL (TV, radio, press, outdoor, online)  
• Experience briefing and managing agencies
• Comfortable using data and insight to inform the marketing strategy
• Ideally experience  in a local market role
• Ideally experience in FMCG/ QSR/ restaurant/ retail