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Brand Manager

Brand Manager
Salary £50,000
Based in Hertford

As Brand Manager you will:
  • Ensure delivery of 18 month marketing programme; encompassing brand positioning, strategies and key activities. Set brand and financial KPIs, interpreting consumer research, sales data, business priorities and the trading environment.
  • Create and develop a vision for the Social Media plan for the brand in the short to medium term.
  • Develop a set of rolling contingency and tactical plans in order to respond to variances from sales expectation.
  • Monitor and understand weekly sales in order to escalate issues and trends and activate tactical and contingency plans.
  • Ensure brand strategies are being implemented through the line by Brand Activation Team; influence interdependent departments such as retail, online, PR
  • Accountable for delivery of high quality and fully developed advertising campaigns.
  • Provide advertising campaign briefings to Brand Activation Team and relevant 3rd parties.
  • Review and sign off brand campaigns.
  • Control brand budgets including agree spend and ROI objectives with Brand Activation Team on an activity-by-activity basis.