Brand Manager
Salary £50,000
Based in Hertford

As Brand Manager you will:

Ensure delivery of 18 month marketing programme; encompassing brand positioning, strategies and key activities. Set brand and financial KPIs, interpreting consumer research, sales data, business priorities and the trading environment.
Create and develop a vision for the Social Media plan for the brand in the short to medium term.
Develop a set of rolling contingency and tactical plans in order to respond to variances from sales expectation.
Monitor and understand weekly sales in order to escalate issues and trends and activate tactical and contingency plans.
Ensure brand strategies are being implemented through the line by Brand Activation Team; influence interdependent departments such as retail, online, PR
Accountable for delivery of high quality and fully developed advertising campaigns.
Provide advertising campaign briefings to Brand Activation Team and relevant 3rd parties.
Review and sign off brand campaigns.
Control brand budgets including agree spend and ROI objectives with Brand Activation Team on an activity-by-activity basis.