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Brand Manager - 12 mth FTC

Brand Manager - 12 mth FTC

Brand Manager 
12 month FTC 
£45,000

 
Lovely full mix brand role with this well-known confectionery business with global reach.
12 month initial FTC with potential to go perm.  

This role reports into a Marketing Manager, managing the existing portfolio of brands which have a good presence across UK retailers  including Grocers, high street and P&C.
  
The key objective of this role is to contribute to market share, and competitively positioning the brands. You will develop brand strategies and implement ideas and projects.
  
Strategy:
  • Provide insights to help define brand targets, sales mix, net sales, gross margin, volumes and sales value budget
  • Strategic plans; volumes, P&L, activity plan
  • Manage advertising, promos, research costs
  • Competitor landscape
  • Evaluate right product mix
  • NPD strategy
  
Comms and Media
  • Manage creative agencies
  • Develop advertising strategy and utilise A&P budgets effectively
  • Get involved in the development of promo strategy
  • Make sure outputs of brand plans are effective
  • Packaging projects
  • Conventional and digital media mix planning and follow up.
  
Specific knowledge and experience required:
·       FMCG experience at high performing ABM or BM level. Ideally food or drink but will look at other categories.
·       Must be able to interpret commercial data (ie, Nielsen, Kantar, IPSOS,      etc)
·       Had P&L accountability
·       Strong project manager
·       Able to influence senior stakeholders
·       Self starter – strong resilience
·       Team player