Brand Activation Manager

Brand Activation Manager

Brand Activation Manager - on and off trade, £40-45,000, London

About Our Client 
A hugely admired and entrepreneurial premium FMCG alcoholic drinks company

About the Role
This is a brilliant role reporting into the Head of UK Marketing, supporting an authentic, fast-paced and high growth business.   Your main responsibility will be to bring to life the UK marketing strategy for on-trade activation.  You are a superstar with energy, flair and the ability to create great relationships.

  • Reporting into the Head of UK Marketing, supporting on key activities.
  • Main marketing contact for the on-trade team, building a strategic programme of activities and activation to drive ROS and support new listings.
  • Creation and development of sales decks and materials.
  • Produce POS, assets and tool-kits.
  • Analyse trade data for the on-trade channel and use the insights to communicate acceleration plans and growth opportunities back to the business (CGA).
  • Customer engagement plans – roadshows and trade shows.
  • Consumer experience events.
About You 
Our client is looking for someone with proven UK brand activation on an alcohol or soft drinks brand and in an on-trade environment.  To be considered you need to have experience with on-trade and come brimming with ideas, initiative and drive.  Ideally you will have worked both in a larger FMCG business as well as exposure to a start-up environment.
As with other smaller businesses, you need to be happy to work in a very nimble fashion and be prepared to really roll up your sleeves and get your hands dirty, as well as being able to take a step back and look at the strategic bigger picture. 
  • On-trade experience (or working knowledge)
  • You need to be a self-starter and not fazed by complexity or speed – a real multi-tasker. 
  • A superb project manager – who can stick to timelines and budgets.
  • A confident communicator who is happy to manage internal and external stakeholders, with great written and verbal skills
  • A team player – not distracted or uncomfortable with a start-up culture and will help the wider team when needed.
  • You can conduct meetings and are used to taking ownership for delivery of projects and whatever it takes to get the job done.  
  • A natural team leader, who will work collaboratively but is able to constructively challenge
  • You have a flair for strategy, and love to plan and sort through problems.
  • You will bring enthusiasm, an interesting perspective and lots of ideas on how to propel the brand even further forwards – lots of creative spark, always keeping the consumer in mind.
  • Massive attention to detail – an analytical eye
Brand Activation Manager - on and off trade, £40-45,000, London

If this role sounds just like you, please get in touch.

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