Assistant Brand Manager- FMCG
Lovely alcohol business and has some great brands in their portfolio. This role will report directly to the Marketing Manager and be responsible for launching and growing 3 key brands in the portfolio.
You will have a passion for brand marketing and be confident reviewing a range of data sources such as retailer loyalty card data, IRI trends or consumer research reports to develop strategy.
Working closely with the sales team, customers and distributors you will develop engaging marketing plans that deliver against the aligned strategy, whilst bringing new products to market.
You will develop trade and consumer facing comms that will drive distribution and bring new consumers to the relevant brands who will become loyal brand fans.
This is a lovely business with a warm, supportive and empowering culture.
Although ABM level there is a great deal of autonomy in the role- able to just crack on and own the majority of the brand direction and comms for the 3 brands.
Full mix brand exposure
Focus on analytics/ insights led marketing campaigns
Experience in relevant CPG/ FMCG environment