Top ABM role for data savvy marketer in blue chip FMCG company in consumer health care, Berkshire.

Our client is looking for an experienced and commercial ABM who has a talent for problem solving using data. This is a very commercial role and you must be highly analytical and enjoy mining insights from data to inform brand strategy and plans. Working within the consumer marketing division you would be responsible for developing a consumer marketing strategy, working closely with commercial teams to create and execute flawless in-store activity.

You would have responsibility to lead on projects, tailor plans for retailers and have lots of interaction with cross functional teams.

Our client offers excellent career opportunities through the breath of their product range which means there is plenty of opportunity to move around brands and categories. There is also the opportunity to work abroad as they have offices globally.

The culture is great – they are really results focused but also people focused. They have good systems and processes in place but there is room for individual flair and input. Motivated achievers will find it a stimulating and enjoyable environment to work in.

About You

You will be an experienced Assistant Brand Manager within a large FMCG organization already
You must be highly analytical and enjoy mining insights from data to inform brand strategy and plans.
Commercial understanding with strong financial acumen in the UK market
Can do attitude, with the ability to influence and work in a collaborative way
Proven implementation ability
Proactive and results driven
Good Interpersonal skills with the ability to influence both upwards and downwards
Flexibility to adapt plans/challenges as they arise

Responsibilities

You will lead projects independently
Analyse category/brands and work on developing annual and mid-term plans
Tailor plans for retailers
Have lots of interaction with cross functional teams (e.g. shopper teams)
Problem solve using data
You will be involved in developing strategy – identifying insights and development

Key skills

Apply in-depth understanding of consumer and marketplace dynamics to pursue brand development and new categories/brands
Understands the components of brand positioning, the role it could play in overall brand architecture and can articulate one's brand positioning in an engaging way
Applies working knowledge of brand strategies and brand building tactics to provide input in the planning process and assist in execution
Displays skills in designing innovative programs/initiatives, integrating an understanding of the brand positioning and strategy to deliver high impact and measurable results
Working knowledge of competitive price elasticity models and brand tiers to assist in forming robust RRP recommendations.
Have an understanding of project management tools and techniques to define project objectives, milestones, scope, processes and potential process improvements
Demonstrates knowledge of the brand P&L and its components to determine implications of marketing decisions on brand profitability
Draws on knowledge and experience of key drivers of demand forecast to address key components and accuracy of forecasting in partnership with Supply Chain

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