This is an exciting opportunity to be part of a rapidly growing company and to put your entrepreneurial skills to the test. Our client is looking for a talented Assistant Brand Manager to work on campaigns, encompassing ATL, digital, shopper and events. It's a company with a strong and values led culture where there are plenty of opportunities to flex your marketing muscle.
In this role you will be responsible for:
Brand Performance, Planning & Campaigns, help set clear KPI'sto help grow the brand and deliver activations to drive these forward
Digital & Social Strategy - oversee SEO and PPC and develop best in class social campaigns, working with agencies
Brand campaign activation, working with designers and agencies to deliver both BTL and ATL marketing activity
Shopper Marketing and working closely with the Sales team to ensure marketing plans are fully joined-up with promo plans and key retailer events. Unlock key shopper marketing opportunities to help drive brand performance in store.
Packaging development - pack updates as well as brand new packaging
FMCG background where you can demonstrate a range of brand marketing skills
Good commercial and analytical skills. Be able to analyse and interpret data
UK retail/grocery knowledge
Strategic mindset - can understand the challenges facing the brand and apply these to the work they are delivering
Able to support on brand planning
Strong shopper skills
Digital skills - using all social platforms, particularly Instagram.