Negah is a specialist Digital & Marketing head-hunter with over 10 years of experience in the Fashion, Retail, Luxury Jewellery & Brands, FMCG and Travel sectors. She works closely with senior stakeholders to identify the best talent for their teams, whilst supporting candidates with their search for the most suitable opportunities, matching their area of expertise.
Web Content Merchandiser
London & South East
Web Content Merchandiser Our client- a leading travel company based in South East London, is looking for a Web Content & Product Executive to help take its product & content strategy to new heights. You’ll work within a team whose sole focus is on their digital efforts and are leading the way in how their customers book and consume travel experiences. The focus of this role is to implement website content plan, working in the CMS (content management system), to merchandise their product effectively and optimise website conversion. It’s an exciting time to join the business, with recent investment into the ecommerce tools and resources and lots of potential and support to be a part of taking our digital commerce efforts to the next level. What you’ll be doing: Working in the e-commerce team under the direction of the Ecommerce Analyst to execute the ecommerce roadmap with the aim of increasing online conversion Update site content including homepages, deals pages, promotional offer pages etc according to ecommerce project plan and briefs, ensuring all product aspects are effectively merchandised onsite – this will involve end-to-end ownership including asset creation (product copy writing and image selection and optimization), content input and publishing in the CMS, and performance monitoring and reporting. You’ll be liaising closely with the Brand Marketing and Content teams, who will support in terms of brand assets, tone of voice and messaging alignment Assisting with the maintenance and updating of other product-related site content Liaise with multiple stakeholders & international teams to execute the above content updates accurately and efficiently. Key Skills Required: Previous work experience involving product CMS A strong interest in or desire to gain experience in a digital / ecommerce environment A head for data with a good design eye and creative flair, being able to bring content and commerce together to Experience involving meeting deadlines, working accurately & efficiently and managing your own time and workload effectively Strong work ethic, demonstrating clear enthusiasm towards your work A meticulous approach and excellent accuracy & attention to detail Good communication skills – both written & verbal Ability to pick up new systems and processes quickly A ‘can-do’ attitude, proactive and self-motivated Team player – easily get stuck in and help out with a variety of tasks Preferably an interest in travel (either from past experience or future aspirations). What we offer: A first-hand experience of working in a global digital marketing team An opportunity to join us at an exciting stage as we have launched a new award-winning website that aims to transform how youth travel is purchased and consumed The chance to learn state of the art digital processes and systems Abundant opportunities to liaise with various teams and stakeholders both within and outside of the digital marketing lab and around the world You will be working alongside an enthusiastic, fun and friendly team Staff discount on brand’s trips (Ts & Cs apply).
Email/CRM Marketing Manager
London & South East
Email/CRM Marketing Manager A Global travel company based in South East London seeks a Email/CRM Marketing Manager to join their fast-growing team. You’ll have 4+ years email marketing experience (ideally B2C), including strategy development Experience in creating email campaigns from concept through to copywriting and delivery, including testing & optimisation and reporting on results and demonstrating email campaign ROI Experience creating and managing automated and triggered email journeys, with a drive to continuously improve engagement and retention rates via Salesforce Marketing Cloud An understanding of customer segmentation and experience managing and analysing large quantities of customer data. Experience working with global marketing teams across multiple regions, advising best practice and to develop Global marketing plans for sales, re-marketing, customer re-engagement and customer retention A clear commercial focus and understanding of how email marketing fits into a broader marketing strategy Understand global marketing consent rules across multiple regions and ensure compliance Work closely within the brand and content marketing team to integrate marketing activity with email content plan Work closely with the technology teams to integrate innovative solutions in email Essential skills Proven technical capability using Salesforce Sales and Marketing Cloud product suite and platform Exceptional work ethic and ability to perform under pressure and meet deadlines, demonstrating clear enthusiasm towards your work Strong analytical and reporting skills Strong verbal & written communication skills & ability to liaise with stakeholders across multiple regions and time-zones Strong attention to detail with excellent organisational and prioritisation skills Curiosity and energy - ability to understand the customer's true pain points and apply our solutions creatively to establish a differentiated architecture and solution Intermediate working knowledge of HTML and CSS Ability to work independently and take ownership of email program (integrating with wider brand content marketing team) and manage a CRM/Email Marketing team of 4 Enjoy working in a young, dynamic & hard working team Desirable skills Experience in the travel industry
London & South East
Product Manager Overview of the role Do you want the opportunity to work for the leader in partworks publishing? My client is a collectables’ publishing company with a strong creative heritage and an outstanding catalogue of both mass market and niche partwork collections across a variety of genres including graphic novels, craft, lifestyle, model making and kids. The position of Product Manager will report to the Head of Marketing and work alongside two other Product Managers across the full spectrum of marketing activities including market research, eCommerce and test and national publishing launches. The company offers excellent opportunities for development and perks including breakfast on Wednesdays and lunch on Fridays. Main areas of responsibility Co-ordinate and schedule all marketing activity for your own portfolio of titles across the full product lifecycle; including market research, test, launch and subsequent launches in cascade markets. All activity should be delivered on time and to a high standard in order to achieve strong sales and subscriber levels in line with commercial goals. Develop effective subscription offers to achieve customer acquisition targets and improve product retention. Organise qualitative and quantitative market research to investigate and refine new partwork concepts. Write and coordinate the design of creative and engaging promotional marketing materials. Brief and oversee subscription website creation with a focus on user experience, including split testing and detailed analysis to improve conversion rate. Analyse market tests and prepare recommendations for launch based on their results. Support the Marketing Manager in media buying for TV and work with production companies to create TV adverts. Drive customer acquisition through effective digital marketing campaigns incorporating SEM, social ads, display and email. Daily monitoring in conjunction with our digital agency in order to optimise spend. Create and keep up-to-date P&L spreadsheets for titles, including forecasting sales and keeping track of all costs including promotion, production, distribution and fulfilment. Coordinate with relevant departments, including logistics, editorial, production and finance and manage multiple agencies, licensers, freelancers and other commercial partners. Personal qualities Well organised and quick to learn, with a practical and hands-on attitude. A data-driven decision-maker. Without prompting you identify and track KPIs to measure success for new products. Sociable and happy to work in a highly collaborative environment. You are generous with your knowledge and keen to share what you know and learn. Diplomatic and respectful, able to communicate effectively with a wide range of stakeholders and customers. Background and experience 2+ years marketing experience, preferably gained in a B2C environment. Digital & direct marketing experience. A natural instinct for what converts a browser into a buyer. Experience of product P&L responsibility desirable. A passion for publishing and an awareness of and interest in the types of titles we publish. Key skills A detail-oriented self-starter, with a positive attitude, capable of discovering solutions to problems without supervision. Proactive and reactive, able to work to deadlines and manage lots of tasks and stakeholders at once. Excellent communication skills. Highly numerate and analytical. A great collaborator and relationship builder fired up by the prospect of joining a small, cross-functional team.
London & South East
Ecommerce Analyst Location: Bromley South Reporting Manager: Director of Web Job Purpose My Client is a leading travel company and are in search of a 1st class Ecommerce Analyst to join their Digital and Ecommerce team. You will provide actionable analysis and insightful reporting to the leadership and wider business teams. As an Ecommerce Analyst you will be monitoring digital and Ecommerce insights, mapping customer journeys and identifying ways to improve the digital experience for our customers. You enjoy working in a fast paced environment, are passionate of playing with data and producing impressive insights, have excellent attention to detail, impressive problem solving and have good commercial awareness. You will be monitoring web traffic through Google Analytics by ensuring all activities are tracked through Google Tag Manager, implementing attribution strategies and producing insights/analysis using Data Studio. You will own the management of our customer data; providing actionable insights on our customer’s behaviours and campaigns, and help building the customer segmentation and profiling to ensure all communications are optimised and personalised. This is really an exciting opportunity to take on a strategic role with room for progression and to make a real impact in the business as your insights will ultimately lead to the growth of our business. Still interested? How do you stack up against the following? Identify and plan the most effective ways to record and track digital performance and data across various channels Work with several key stakeholders to report business performance, particularly the Ecommerce function Analyse the customer journey on multiple touch-points and look to understand consumer behaviour in order to improve our conversion metrics. Review and build our current customer segmentation to ensure we communicate to customers more effectively and efficiently Setting up the dashboarding and reporting functions to understand performance across various channels Work with development team for implementation of consistent tracking strategy Plan and implement testing strategies that will identify and develop user engagement opportunities Overseeing UX testing and UAT alongside development team Your background/experience Minimum three years’ experience in the similar role in large Ecommerce business, ideally travel Proven track record of producing insights that enable the business making better data driven decisions Good knowledge of Ecommerce channels including, but not limited to website, mobile, social media and telephone Experience of implementing testing strategy including split, A/B and multivariate testing Stakeholder management across various levels and regions Experience of implementing and management of customer segmentation and analysing customer behaviour Good knowledge of PPC and performance marketing strategies Be hands on and go beyond to get the job done The Skills Required Strong knowledge and experience in Google Analytics, Google Tag Manager and Data Studio Experience in SalesForce reporting and analysis Experience of using data visualisation tools, preferably PowerBI Advanced Excel skills Strong analytical, problem-solving, data manipulation and planning skills Good oral and written communication skills paired with excellent stakeholder management Great team player Good planning and prioritisation with ability to work to tight deadlines A collaborative and confident team player who is results-driven and commercially aware A proactive approach to getting things done while demonstrating accountability & ownership Experience working with any of the following tools is a bonus: Sitecore, SQL Server, ContentSquare, Optimizely, Qubit and HotJar The role is based in Bromley (15 minutes from London Victoria). An attractive package, along with great benefits such as travel discounts and a day off on your birthday, will be offered to the right candidate. Fancy your chances? If you think you’ve got what it takes, please submit your resume/CV and tell us why you think you’d be perfect for this role.