Fiona has worked at B&H for just over two years after a 15-year career in retail brand marketing including 11 years at Starbucks developing national campaigns and the gift card programme.
She is responsible for managing and growing the retail, leisure and hospitality sector. The type of brands she works with include KFC, Whitbread, Tesco, Pizza Express, Selfridges, Harrods, Accor Hotels, Wembley Park and Odeon Cinemas.
Marketing Manager £45-65K Based in the City This is an exciting opportunity for a marketing manager, ideally from a financial services background to join a small but fast growing recruitment agency. The purpose of the role is to maximise company revenue by developing and executing marketing campaigns which promote the brand. You will be the go to person for all things marketing. A blank canvas for you to build and implement a marketing strategy from scratch to drive business objectives. Working closely with the individuals within the business to understand individual needs to create new business opportunities. This role would suit someone with experience in both B2B and B2C and with experience of keen interest in financial services. Responsibilities include: Gathering, analysing market trends and data to inform marketing strategy Devising strategies and plans to align BD and marketing activities with business objectives Lead and develop marketing campaigns and promote the brand and services through all relevant networks including social media Creating and editing compelling and engaging content Monitoring, managing and reporting on campaign performance. You should have an excellent command of verbal and written language and strong project management skills. A self starter, ability to manage key stakeholders and have a proven track record of successful lead generation. Knowledge of recruitment is an advantage but not essential...