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Getting Started
There are various "types of roles" within the marketing industry, for example
brand management: sales promotion: direct marketing: market research:
PR: consultancy
You first need to identify which would be most appropriate to consider and four key things we would recommend you find out more about:
- The nature of the different roles
- Career progression within organisations
- The culture of different companies
- Your own strengths/interests and future aspirations
If you are not sure whether you have the right personality
characteristics to get ahead in marketing, find out more by exploring
the 'Personality Profiling' section of this site.
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