Presenting yourself

Preparation is key, you need to plan how best to sell yourself both on your CV and at interview stage.

Marketing is a very competitive industry to get into, so think about why someone should employ you. It goes beyond just pure academic qualifications to achievements in other walks of life, such as clubs and sport, which demonstrate you have the necessary communication, organisational and leadership skills to succeed.

Once you have armed yourself with a powerful CV and determined your areas of interest, make direct applications to appropriate companies and then follow these up with telephone calls a week or so later. Don't wait for your career to fall into your lap - go out there and get it for yourself.