How to find out more

1) Look at useful web sites, namely:

	The Institute of Marketing		www.cim.co.uk
	The Institute of Sales Promotion		www.isp.org.uk
	The Direct Marketing Association		www.dma.org.uk
	The Institute of Direct Marketing		www.theidm.com
	The Market Research Society		www.mrs.org.uk
	The Institute of PR		www.ipr.org.uk

       
2) Identify companies that may be of interest. Helpful sources could include:

1. TV and press advertising
   
2. Local supermarkets/high street retailers to investigate products of interest
   
3. College/University career fairs or advice services
   
4. Local library section on company information/brand owners